Driven Data optimizes marketing to help you sell and service more cars at a lower cost by leveraging the power of the data from your CRM, DMS, Inventory and Incentives.
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“Driven-Data's Analytics Platform is, quite simply, the best on the market. Their diagnostic engine allows you to see operational efficiency and inefficiency at the speed of retail; thus, empowering dealers to make decisions in real-time, and with an impact in days...not months. Furthermore, their universal architecture and data standardization methods allow them to do something that no one else is doing: drop first-party, dynamic custom audiences into Facebook and Ads - automatically. Yes, that last sentence is correct. As a marketing professional, if that doesn't get you excited...you are in the wrong business.” Alex Motevosian, VP, Operations |
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Driven Data combines your operational, inventory, marketing, and customer data with automotive industry data to make sure that all decisions are made on real data, not hunches.
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We identify the right audiences based on your inventory goals and customer data to dynamically deliver the most accurate and personalized ads that will translate to real business.
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Get the broadest access possible to industry data, combined with our automotive data expertise, so that you can make the right decisions for your dealership. We are automotive-first and know this industry best.
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Our platform was built to first understand the data that led to your dealership's performance, second to leverage it in marketing. Every other marketing product's reporting platform was designed to justify it’s own performance. We built ours first, to inform our approach and the strategic recommendations we bring your team.
There are 4 widely-recognized levels of data analytics. By progressing along through the levels of analytics, businesses gain better insights into why things happened in the past. With the assistance of technology, you can be a leader at the top level of analytics, being able to predict what consumers will do in the future.
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