Who We Are

Since our founding in 2013, all of us at Driven Data have been committed to providing pioneering, data-enabled solutions to our clients and partners in the retail automotive industry. Our ability to make the monumental amount of data a dealership generates easy to access, understand, and act on is grounded in our team’s unique experience in both the data science and dealership worlds.

What We Do

We improve car dealership health and vitality by making it possible for them to use first-party data to inform and improve critical aspects of their business. We do this through marketing-centric solutions focused on four important areas:


We bring over 100 (and growing) integrations together in an intentionally engineered experience that provides you with transparency across—and into—all aspects of your business. That broad and deep view can inform—and transform—your strategy, tactics, and results in profound ways.


Until now, accessing—never mind analyzing and using—the tens of millions of data points an average dealership creates every week has been virtually impossible. We’ve built a platform that puts usability first. Driven Data is easy to implement, effortless to navigate, and efficient to use, day in and day out.


Data—especially high quality, high quantity data—can be overwhelming. From insights to recommendations to instant, automated, and customized implementation, we make it possible to confidently act on everything your data is telling you about your business.


Driven Data is built to ensure that the needs and opportunities unique to YOUR business are what drives the experience of working OUR business, and not the other way around.

Who We Work For

From regionally focused, multi-generation dealerships to large, constantly expanding groups, all the way to the industry’s OEMs, our scale, adaptability, and breadth of integrations mean our solutions can fit the needs of dealers and enterprises of all sizes.



To our team members, Driven Data is more than just a company, it’s a collection of over-caffeinated automotive retail enthusiasts having way more fun than we probably should. We passionately believe that we are changing the car business for the better by helping dealership owners and managers uncover opportunities for operational improvement. If you want to be a part of the team pioneering the marriage of first-party dealership data with a bleeding-edge marketing tech stack for car dealers, we would love to talk with you.

Contact Us

Phone: 833-435-0105



The latest news from around the company, the category, and the industry at large.

Our Leadership

Jon Berna
Founder & CEO

Jon leads Driven Data’s vision, strategy, and growth, providing dealerships an analytics platform that serves as a long-term strategic asset. He has a diverse background in leading teams working in the US Navy, online education as well as both single store and large automotive groups. He decided to start Driven Data in the summer of 2013 by first working directly with dealerships all over the country on sales, marketing and process improvement to define exactly what they wanted in an automotive specific BI platform. Major development started in April of 2015 and everything has been at break-neck speed since then growing our team and product.

“I am inspired by how focused everyone in our team is to our mission to empower dealerships with data. Everyone on our team is as talented as they come, each new problem we are presented with brings out the best in each of us.”

Jon resides in Indianapolis and is reinforced by his incredible wife Ashley and two sons.


Ryan Moore
Ryan Moore

Ryan has a strong, diverse background in the Information Technology world. In addition to automotive software, Ryan has worked in government, medical, education, legal, energy, and among other industries. Ryan has a long history of experience in DevOps and Software Engineering in many roles across many technology stacks. He brings a love for mentoring and teaching as well as an appreciation and experience in many areas outside of the technical spectrum.

Outside of work, Ryan loves spending time with his family, golfing, being on water, and enjoying nature. His career in technology stems from a passion for all things technical in his personal life. From a young age Ryan started programming and fixing (and breaking) computers, routers, and anything he could get his hands on. This eventually expanded into a mentoring role tutoring other Computer Science majors in college in addition to helping local small businesses with IT consulting.

Ryan received his degree in Computer Science from Anderson University. He has completed specialized certifications including Microsoft Software Engineering, SCRUM, and more. He views education as a never-ending process that helps him to continually improve.


Zach Hendrix
Chief Customer Officer

Zach leads Driven Data’s strategic efforts. Zach joined the team in 2020, previously supporting roles in the automotive industry ranging from retail to OEMs. Zach has a passion and trade for enterprise sales and marketing and is a tech geek by hobby. After an exhaustive search and an attempt to create a solution that combined dealerships operational data for marketing purposes Zach and Jon connected and the rest is history.

Outside of work, Zach is a student of human behavior and social science. He also enjoys playing soccer, surfing, and going on adventures with his two daughters. Zach is a Texan native, California transplant, currently residing in Costa Mesa California.


Keith Larkowski
Keith Larkowski
VP of Operations

Keith leads Driven Data’s sales and operational efforts for the company. He brings a wealth of knowledge that stems from working in multiple vertices in the Automotive Industry. Specifically, his experience is derived from working in Automotive Retail, Inventory Management, Procurement, Marketing, Wholesale, Operations and SaaS in multiple roles across many different sized companies. Keith’s strengths lie in his ability to listen and inspire people. He conveys great precision and economy of effort in both thought and language.

In his free time, you can find Keith with his family or wandering the links in the Midwest. Keith has a passion for music and BBQ as well. He’s a proud father of four beautiful children, a rascal of a dog and a loving wife.


Liz new
Liz Kelley
VP of Sales and Media

Liz is Driven Data’s new VP of Sales and Media.  In addition to dissecting a dealer’s first party data to best leverage their social presence and search advertising, Liz oversees the Media component of Driven Data which takes advantage of the skyrocketing interest in video and streaming. By helping their clients maximize OTT and CTV opportunities, Liz and her team keep their clients’ brands top of mind for in-market consumers.

Liz has a diverse media background in radio, TV, and cable with accolades of sales achievement from her stints at Comcast Effectv and Time Warner. Her astute understanding of grass roots media enabled her to create and lead a full-service marketing agency intent on overachieving goals for branding and for lead generation.


Mike D Headshot
Mike DeCecco
Dir of Product Performance

Mike is an industry veteran who has made an impact on the retail, wholesale, and vendor sides of the business. He began his career as a salesperson and eventually ran e-commerce for a large group in New York before joining Dealer.com as a very early employee. He held management positions in Marketing, Sales, and Strategic Partnership Development before the company sold in 2014. A skilled presenter on the national stage, Mike brings a broad and deep knowledge of our space to the Driven Data team and is truly enjoys introducing dealers to the power of unlocking their first party data.