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Who We Are

Since our founding in 2013, all of us at Driven Data have been committed to providing pioneering, data-enabled solutions to our clients and partners in the retail automotive industry. Our ability to make the monumental amount of data a dealership generates easy to access, understand, and act on is grounded in our team’s unique experience in both the data science and dealership worlds.

What We Do

At Driven Data, our mission is to provide the automotive industry will the most efficient marketing possible. We do this by delivering full visibility into data, and the confidence needed to make important decisions. This is all possible through our platform that provides one single environment that connects all of a business's data software and marketing tools.

We do this through marketing-centric solutions focused on four important areas:


We bring over 100 (and growing) integrations together in an intentionally engineered experience that provides you with transparency across—and into—all aspects of your business. That broad and deep view can inform—and transform—your strategy, tactics, and results in profound ways.


Until now, accessing—never mind analyzing and using—the tens of millions of data points an average dealership creates every week has been virtually impossible. We’ve built a platform that puts usability first. Driven Data is easy to implement, effortless to navigate, and efficient to use, day in and day out.


Data—especially high quality, high quantity data—can be overwhelming. From insights to recommendations to instant, automated, and customized implementation, we make it possible to confidently act on everything your data is telling you about your business.


Driven Data is built to ensure that the needs and opportunities unique to YOUR business are what drives the experience of working OUR business, and not the other way around.

Who We Work For

Plain and simple: the automotive industry. Driven data serves the entire automotive community, to help you effortlessly view, understand, and act on all of your data.



To our team members, Driven Data is more than just a company, it’s a collection of over-caffeinated automotive retail enthusiasts having way more fun than we probably should. We passionately believe that we are changing the car business for the better by helping dealership owners and managers uncover opportunities for operational improvement. If you want to be a part of the team pioneering the marriage of first-party dealership data with a bleeding-edge marketing tech stack for car dealers, we would love to talk with you.

Contact Us

Phone: 833-435-0105




The latest news from around the company, the category, and the industry at large.

Our Leadership

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Ryan Moore
Chief Technical Officer

Ryan has a strong, diverse background in the Information Technology world. In addition to automotive software, Ryan has worked in government, medical, education, legal, energy, and among other industries. Ryan has a long history of experience in DevOps and Software Engineering in many roles across many technology stacks. He brings a love for mentoring and teaching as well as an appreciation and experience in many areas outside of the technical spectrum.

Outside of work, Ryan loves spending time with his family, golfing, being on water, and enjoying nature. His career in technology stems from a passion for all things technical in his personal life. From a young age Ryan started programming and fixing (and breaking) computers, routers, and anything he could get his hands on. This eventually expanded into a mentoring role tutoring other Computer Science majors in college in addition to helping local small businesses with IT consulting.

Ryan received his degree in Computer Science from Anderson University. He has completed specialized certifications including Microsoft Software Engineering, SCRUM, and more. He views education as a never-ending process that helps him to continually improve.


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Ashley Kolb
VP of Finance

Ashley currently leads Driven Data's finance and strategy, responsible for Human Resources, Operations, Finance, and Accounting. She brings diverse knowledge across multiple verticals and business sizes. Her experience goes beyond financial planning and reporting to core business continuity and solutions across all departments. As a seasoned professional with over 12 years of corporate finance experience, Ashley maximizes operational excellence and delivers financial performance. Building financial and business literacy across the organization is the most rewarding part of the role.

Ashley holds a Master's degree in business administration from Pepperdine University and a Bachelor's degree in finance from the University of Colorado, Boulder. When she is not digging through data and building complex models, she enjoys spending time outdoors with her husband and two dogs.


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Liz Kelley
VP of Sales & Media

Liz is Driven Data’s new VP of Sales and Media.  In addition to dissecting a dealer’s first party data to best leverage their social presence and search advertising, Liz oversees the Media component of Driven Data which takes advantage of the skyrocketing interest in video and streaming. By helping their clients maximize OTT and CTV opportunities, Liz and her team keep their clients’ brands top of mind for in-market consumers.

Liz has a diverse media background in radio, TV, and cable with accolades of sales achievement from her stints at Comcast Effectv and Time Warner. Her astute understanding of grass roots media enabled her to create and lead a full-service marketing agency intent on overachieving goals for branding and for lead generation.


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Mike DeCecco
Dir. of Product Performance

Mike is an industry veteran who has made an impact on the retail, wholesale, and vendor sides of the business. He began his career as a salesperson and eventually ran e-commerce for a large group in New York before joining as a very early employee. He held management positions in Marketing, Sales, and Strategic Partnership Development before the company sold in 2014.

A skilled presenter on the national stage, Mike brings a broad and deep knowledge of our space to the Driven Data team and is truly enjoys introducing dealers to the power of unlocking their first party data.

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Colin Rodger
Dir. of Sales

25 years ago Colin moved with his parents from the rainy shores of Scotland to a new life in the (sometimes) sunny Boston! Colin has been in the auto industry his entire career: from starting out at a dealership during high school & college, to being a very early hire (6th overall) at CarGurus where he stayed for 12 years working Content, Business Development, and Sales. Colin also spent a few years at a small marketing agency and has since found a home at Driven Data and couldn’t be more excited.

Outside of work, his life revolves around his 3 girls and wife, who as he says "has somehow put up with me for 21 years!" Colin loves to travel whenever possible (his favorite destination so far is Austria), loves to cook, spend time on the beach, and hike with his lab, Bailey.  


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Nathan Welp
Digital Arts Manager

Nathan Welp is an Indianapolis native since birth and a 2018 graduate from Ball State University with a bachelor's degree in digital video production. He’s been involved with the auto industry for over 7 years, from working as a freelance photographer for MINI driving events across the country, to helping tech-challenged customers as a certified BMW Genius.

When he’s not up all night gaming or watching sports, he enjoys helping his wife with their home garden and spoiling their two cats.