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Why do you need analytics?

Driven Data created Augment so that our customers had a product that supplied the data needed to back all the decisions that are made in automotive. Most dealers are not using their data to its full potential and as a result, dealers are losing time, money and customers. 

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Gain full visibility into your marketing and performance like never before. Driven Data created Augment so our clients had access to a product unlike any other in the automotive industry. Know everything there is to know about your dealership, where changes can be made, and how to change them. 

Back your Decisions with Analytics

When you have access to your data, you gain the confidence you need to make the right decisions. Our analytics help you know what is working and what can be improved.  

Contact us today to see how Driven Data can make an impact.

Build Your Confidence

The Advantages of Analytics


The average dealership owns over 36 MILLION data points. We connect to over 100 integration partners, including DMS for sales and service, inventory, and CRM to harness them all. For those who have multiple dealerships, multiply that by the number of different locations your multi-rooftop dealer group has and you’ll understand the need for a highly visible, highly usable tool to access it all.

Driven Data not only gives you quick and easy access to all of that data, we provide you with an effortless understanding of the advanced relationships between areas like marketing engagement, pricing strategy, and sales.



Driven Data’s platform is built on a universal architecture that connects all your data across operations, marketing, sales, and service – regardless of how many stores or how many different technologies are used.

From being able to build strategies based on complete and accurate data, to informing targeted ad campaigns with first-party, dynamic custom audience information, data standardization is a critical component of your success.

This source-agnostic approach to data integrations—an area where many automotive retail technology providers are often challenged—is where Driven Data excels.


Our clients can compare and contrast their own data with competitive and contextual benchmarks from across the industry. Multi-roof dealer groups can now compare their dealers against each other and against all of the dealers in the Driven Data universe as well as compare your group’s aggregate performance to other groups in our network.

Set your goals based on real numbers from top performers, not gut-feelings or outdated industry benchmarks. Driven Data gives you the ability to analyze your strategy and results against the current market as trends develop by the day. You don’t have to wait for a monthly report when you have the latest metrics at your fingertips.

Know what’s real, what’s reasonable, and what’s achievable by testing your metal against other leading dealers and groups from across the country. Are you crushing the competition or is there proof that your team can push even further?


Analytics for Automotive

Driven Data serves agencies, dealerships and OEM customers across the country. 

No matter how many stores, manufacturers, portal sites or regional groupings, Driven Data has the tools to collect your data and display accurate, timely insights that help you make the micro and macro decisions that drive success.

Are you ready to take your decision-making to the next level?