Attribution is Here

As the 1st Customer Data Platform built specifically for automotive, Driven Data has reinvented what is possible in Digital Marketing



A new solution purpose-built for the Age of Efficiency

Driven Data delivers comprehensive operational, inventory, and customer insights to optimize marketing and help you sell and service more cars at a lower cost. We deliver:

  • Target your CRM/DMS Customers in Paid Search/Paid Social
  • Facebook Advertising
  • Google Advertising
  • Vin-based Display and Remarketing
  • Dynamic Landing Pages
  • Creative Services
  • Unparalleled Analytics
  • In one end-to-end solution

With all of your data in one environment, everything works together to provide both a connected and seamless customer experience.

The results: More cars sold and serviced at a lower cost - lower than anything previously possible.

Better digital marketing with Attribution Find out how


Results Over a One-Month Period

Service Campaign to Customer Base:

  • $238.83 Ad Spend
  • Generated 202 Repair Orders
  • $31,418 in Gross Profit

New Vehicle VIN-Based Remarketing:

  • $306.94 Ad Spend
  • Generated 20 Leads and 42 Sales
  • $21,198 in Gross Profit

Conquest Used:

  • $229.04 Ad Spend
  • Generated 29 Leads and 32 Sales
  • $27,449 in Gross Profit

Google Paid Search:

  • $9,282 Ad Spend
  • Generated 54 Leads and 74 Sales
  • $68,270 in Gross Profit

Success is in the details.

These are a few of our customers' favorite tools for data-driven marketing confidence.

Data & Insights

Access advanced reporting on all of the most important metrics for each department for a truly connected strategy.

Universal Benchmarks

See how you stack up against the best dealerships on every metric.


Accurately predict sales six months in the future using a blend of variables including seasonality, weighted trends, digital behaviors, and others.

Diagnostics Engine

Resolve concerns and get your process back on track by monitoring everything from Web, CRM, Inventory, DMS, and paid search.

Prescriptive Social & Search Marketing

Optimize each campaign to increase engagement and conversion at every stage by leveraging the operation data from your CRM, DMS, and Inventory.

Dynamic Reconditioning Information

Showcase internal maintenance items like tires, brakes, and alignments with their values directly inside ads.

Budget Optimization Engine

Optimize your spend based on all dealership data in our system and how many days we predict each vehicle will take to sell.

Incentives & Rebates

Leverage lease and loan payments on every vehicle in ads automatically. Powered by Market Scan

Digital Asset Management

Host your images and videos with us to easily connect them to your marketing.

Maintenance-free Landing Pages

Provide the best customer experience with flexible rules to ensure accurate payments and vehicle information.


More than just technology.

Technology is most effective when combined with a team of industry experts. We're automotive people on a mission to help dealerships grow their business. You'll work with:


Join the dealerships selling and servicing more cars with Driven Data.





First Party Audiences





Budget Optimization Engine





A Customer's Journey