Driven Data - Blog

From a new product launch, to introducing new software, to a website makeover, Driven Data has made some very exciting changes! One of the additions that we are most excited about though, is the new talent that joined our team! Meet the newest members of our work family:

From a new product launch, to introducing new software, to a website makeover, Driven Data has made some very exciting changes! One of the additions that we are most excited about though, is the new talent that joined our Marketing Team! Meet the newest members of our work family:

From a new product launch, to introducing new software, to a website makeover, Driven Data has made some very exciting changes! One of the additions that we are most excited about though, is the new talent that joined our Sales Team! Meet the newest members of our work family:

From a new product launch, to introducing new software, to a website makeover, Driven Data has made some very exciting changes! An addition that we are most excited about though, is the new talent that joined our Client Success Team! Meet the newest members of our work family:

Between your CRM, DMS, inventory, service, and other data software, managing all that information can be a hefty task.

Audience suppression is a means of excluding targeted groups that might otherwise be included in a targeted marketing campaign. When you remove specific people or groups of people from an advertising campaign, they won’t see ads that they might otherwise have. These audiences can be determined by multiple factors such as whether they made a conversion or not, if they put an item in their shopping cart, or when they made a purchase from your business.

Consumer Loyalty: the percentage of people who purchased or serviced with a dealership each month who had previously purchased or serviced with that dealership. 

As viewers continue to cut the cord, OTT has become one of the fastest growing and most effective advertising platforms available. OTT delivers content straight to your audience through internet streaming without the requirement of a traditional cable or satellite pay-TV service− think Apple TV, Amazon Fire TV Stick, and smart TVs. 

Dealerships have more to worry about today than ever before and one of those concerns is data security. Data security is a constant topic of conversation and for good reason. We will go through some basic principles and discuss how a dealership can help ensure their customers’ data is safe and secure. 

With the news that third-party cookies will no longer be permitted in the very near future, marketing agencies have been spending a lot of time talking about the benefits of first-party data. With all of the hype surrounding this topic, there has been an influx of information about the use of first-party data in marketing, but not all of it is accurate or painting the whole picture. We are here to explain what first-party data is, how you already own it (whether you know it or not), and why most every dealership is not using this data to its full potential.