A lead comes in! Eyes light up, and the wheels of dealership processes begin to turn. The goal is to take that lead and convert that person into a customer as fast as possible. So, how fast is fast? How fast are you?
A lead comes in! Eyes light up, and the wheels of dealership processes begin to turn. The goal is to take that lead and convert that person into a customer as fast as possible. So, how fast is fast? How fast are you?
Topics: Data Science
There are a bunch of ways to market automobiles. Some ways are better than others. One way is the best. We’re auto’s only Data-First agency, and we’re crushing it.
Topics: Marketing, attribution
On August 18, Google announced that it would no longer allow zip code targeting for specific industries. This specifically affects automotive because it’s included in the credit category for advertising. As of October 19, Zip Code targeting is dead, and there will be consequences across the board.
Topics: Marketing, Paid Search
Since May, Driven Data, the only data-first automotive marketing platform, has added 7 new team members as we continue to grow in numbers and in expertise.
Topics: Our Team
It wasn’t long ago that dealerships interested in marketing to their current customer base had to employ a person to build lists from their CRM or DMS and either ship those lists to a marketing agency to be used for email or direct mail, or try and build email campaigns in house, and that was about all anyone could do. The effort was high, the product was imprecise, and the return was low. That was custom in-house advertising for automotive digital marketing.