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Driven Data Blog

Insights and information from the team at Driven Data!
 
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Aaron Nicely

Aaron Nicely
Aaron Nicely started his career in automotive marketing and now heads Driven Data's product and marketing teams.

Recent Posts

Lead Response Times Matter. Are You Fast Enough?

Posted by Aaron Nicely on Oct 16, 2020 12:31:44 PM

A lead comes in!  Eyes light up, and the wheels of dealership processes begin to turn.  The goal is to take that lead and convert that person into a customer as fast as possible.  So, how fast is fast? How fast are you?

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Topics: Data Science

We're A Data-First Agency, And That Matters To You

Posted by Aaron Nicely on Oct 5, 2020 10:16:53 AM

There are a bunch of ways to market automobiles.  Some ways are better than others.  One way is the best. We’re auto’s only Data-First agency, and we’re crushing it.

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Topics: Marketing, attribution

On 10/19 Your Cost Per Click Is Going Up.  Here's Why.

Posted by Aaron Nicely on Sep 14, 2020 9:51:00 AM

On August 18, Google announced that it would no longer allow zip code targeting for specific industries. This specifically affects automotive because it’s included in the credit category for advertising. As of October 19, Zip Code targeting is dead, and there will be consequences across the board.

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Topics: Marketing, Paid Search

New Talent Joins Driven Data

Posted by Aaron Nicely on Sep 2, 2020 4:19:06 PM

 Since May, Driven Data, the only data-first automotive marketing platform, has added 7 new team members as we continue to grow in numbers and in expertise.

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Topics: Our Team

Automated vs Custom Ads

Posted by Aaron Nicely on Aug 18, 2020 8:37:22 AM

It wasn’t long ago that dealerships interested in marketing to their current customer base had to employ a person to build lists from their CRM or DMS and either ship those lists to a marketing agency to be used for email or direct mail, or try and build email campaigns in house, and that was about all anyone could do. The effort was high, the product was imprecise, and the return was low. That was custom in-house advertising for automotive digital marketing.

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