From a new product launch, to introducing new software, to a website makeover, Driven Data has made some very exciting changes! One of the additions that we are most excited about though, is the new talent that joined our team! Meet the newest members of our work family:
Topics: Our Team
From a new product launch, to introducing new software, to a website makeover, Driven Data has made some very exciting changes! One of the additions that we are most excited about though, is the new talent that joined our Marketing Team! Meet the newest members of our work family:
Topics: Our Team
From a new product launch, to introducing new software, to a website makeover, Driven Data has made some very exciting changes! One of the additions that we are most excited about though, is the new talent that joined our Sales Team! Meet the newest members of our work family:
Topics: Our Team
From a new product launch, to introducing new software, to a website makeover, Driven Data has made some very exciting changes! An addition that we are most excited about though, is the new talent that joined our Client Success Team! Meet the newest members of our work family:
Topics: Our Team
Between your CRM, DMS, inventory, service, and other data software, managing all that information can be a hefty task.
Audience suppression is a means of excluding targeted groups that might otherwise be included in a targeted marketing campaign. When you remove specific people or groups of people from an advertising campaign, they won’t see ads that they might otherwise have. These audiences can be determined by multiple factors such as whether they made a conversion or not, if they put an item in their shopping cart, or when they made a purchase from your business.
Consumer Loyalty: the percentage of people who purchased or serviced with a dealership each month who had previously purchased or serviced with that dealership.
With the news that third-party cookies will no longer be permitted in the very near future, marketing agencies have been spending a lot of time talking about the benefits of first-party data. With all of the hype surrounding this topic, there has been an influx of information about the use of first-party data in marketing, but not all of it is accurate or painting the whole picture. We are here to explain what first-party data is, how you already own it (whether you know it or not), and why most every dealership is not using this data to its full potential.
In a dealership, everyone from the newest porter to the most seasoned GM thinks they could do the marketing better if only they were given the chance. Some people do deliver when they get the chance. But it’s a big job that’s getting bigger and more complex every day. There are more channels, more capabilities available, and there is more at stake than ever before, and most dealerships are choosing to outsource this critical work to trusted agencies.
The time to enhance your audience and conquest customers from the competition has come. Driven Data, enhanced with the powerful tools of Quorum, can help you modernize your marketing.