Brooke Devine

Brooke Devine
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Recent Posts

Customer Loyalty is declining. Be prepared to protect your business.

Posted by Brooke Devine on Oct 14, 2021 2:01:17 PM

Consumer Loyalty: the percentage of people who purchased or serviced with a dealership each month who had previously purchased or serviced with that dealership. 

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First Party Data: What Is It and Why Does It Matter in Marketing?

Posted by Brooke Devine on Aug 27, 2021 10:19:30 AM

With the news that third-party cookies will no longer be permitted in the very near future, marketing agencies have been spending a lot of time talking about the benefits of first-party data. With all of the hype surrounding this topic, there has been an influx of information about the use of first-party data in marketing, but not all of it is accurate or painting the whole picture. We are here to explain what first-party data is, how you already own it (whether you know it or not), and why most every dealership is not using this data to its full potential. 

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Is Your Agency the Right Fit For You?

Posted by Brooke Devine on Aug 4, 2021 12:37:19 PM

In a dealership, everyone from the newest porter to the most seasoned GM thinks they could do the marketing better if only they were given the chance. Some people do deliver when they get the chance. But it’s a big job that’s getting bigger and more complex every day. There are more channels, more capabilities available, and there is more at stake than ever before, and most dealerships are choosing to outsource this critical work to trusted agencies.

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Conquest Marketing: Speak to the customer on your competitor’s lot

Posted by Brooke Devine on May 12, 2021 4:30:50 PM

The time to enhance your audience and conquest customers from the competition has come. Driven Data, enhanced with the powerful tools of Quorum, can help you modernize your marketing.

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Digital Arts Team Welcomes New Talent

Posted by Brooke Devine on Apr 28, 2021 3:26:05 PM

Over the last few months, Driven Data, the only data-first automotive marketing platform, has added 3 new members to its Digital Arts Team as we continue to grow in numbers and in expertise.

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Topics: Our Team

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