From a new product launch, to introducing new software, to a website makeover, Driven Data has made some very exciting changes! One of the additions that we are most excited about though, is the new talent that joined our Marketing Team! Meet the newest members of our work family:
Marketing:
Jessica Kalbarczyk, Digital Marketing Specialist
Jessica is new to Driven Data but not new to Digital Marketing. She recently spent 12 years in the organic social media space for brands like T-Mobile, Sprint, Samsung and more. Originally from Buffalo, NY, Jessica graduated from Canisius College with a B.A. in Communications and St. Bonaventure University with a M.A. in Integrated Marketing Communications. She plans to take her knowledge of all social media channels to help clients take their digital marketing to the next level. When not analyzing data for clients, she can be found at the gym, yoga studio or filming makeup tutorials on TikTok. She currently resides outside Cleveland, OH with her husband of 12 years and 5-year-old spunky and free-spirited daughter.
Lillian Cates, Digital Marketing Specialist
Lillian graduated from Boise State University with a B.S. in Biology and went to work for Idaho Department of Fish and Game as a research lab technician studying anadromous Sockeye Salmon. While she loved her role there, the project's funding ran out and she used her skills in web design to acquire a job with a local marketing agency; this is where she discovered her interest in marketing and analytics. She quickly became her team's expert in B2B digital marketing using statistical analysis to inform strategic decision-making. She came to Driven Data to master utilizing first-party audiences and automation in marketing, and to further her skills working and communicating with clients. When she's not at her desk, Lillian is likely partaking in Idaho's 4 seasons of outdoor activities from soaking in a winter hot springs, spring fishing in the Boise river, kayaking the Snake river in the summer sun, to mining crystals from a mountainside in the fall.
Lauren Denney, Digital Marketing Specialist
- Lauryn has been working part-time with Driven Data’s Marketing Services team for over a year and was hired on full-time in December. She recently graduated from Indiana State University where she studied Communication and Marketing. She also worked as a videographer for the university’s marketing department. In Lauryn’s free time she likes to play guitar and bass, work on video projects, and listen to podcasts.
With these great additions to Driven Data's Marketing Team, we are now dedicated to spreading the word about Driven Data to both agencies and dealers. Now, more than ever, we are capable of delivering stronger results to our current customers while bringing new clients in to the fold.