Posted by Aaron Nicely on Sep 2, 2020 4:19:06 PM
Aaron Nicely

 Since May, Driven Data, the only data-first automotive marketing platform, has added 7 new team members as we continue to grow in numbers and in expertise.

After launching the marketing platform in 2019, demand has driven exponential growth across all sectors of the company.  Meet our new team members.


Debra Glesing, Sales Development RepresentativeDebra Glesing, Sales Development Representative

Debra has a proven track record as a leader in outbound sales and marketing programs specializing in SaaS companies.  Debra enjoys helping others to succeed and companies to grow.   In her spare time, you will find her cheering on her grandchildren in their sports endeavors and singing while driving.  Debra is a Indiana University grad and resides in the greater Indianapolis area with her husband.


Aaron Nicely (Square)Aaron Nicely, Director of Product

Aaron brings over 10 years of B2C marketing experience and SaaS product development from both the automotive and home services industries.  As a professional creator, his interests stretch from the business related, digital product creation and marketing content, to other creative pursuits including music.  For nearly 10 years he has performed as part of The Stampede String Band and other Indianapolis based bands.  As a husband and father, Aaron dedicates his non-work hours to his family, and serves as a Girl Scout Troop leader for his oldest daughter.

Jessica Pauley - squareJessica Pauley, Customer Success

Jessica leverages her 15+ years of Fixed Operations and Dealership experience to guide her clients’ campaign strategies. She’s a uniquely qualified marketing professional with the experience and skills to help boost market awareness, new and pre-owned unit sales and Service retention. Jessica donates much of her spare time to a 501c3 non-profit organization dedicated to animal welfare. She’s a fan of fine sipping bourbons and rums, and she’s currently counting the days to her favorite holiday – Halloween.

Jordan Saunders - squareJordan Saunders, Customer Success

Jordan brings over 10 years of automotive experience to Driven Data, with a balance between retail and vendor sides of the business, including extensive experience in CRM, DMS and Account Management.  Jordan received his degree in Organizational Leadership from Southern Nazarene University and is a lifelong Oklahoma resident.  He enjoys spending time with family and rooting on his Oklahoma Sooners and Atlanta Braves.


Kim(Square)Kimberly Spaulding, Business Development Representative

Kimberly brings 10 years of customer service management.  Her leadership in outbound sales in marketing brings her passion in building relationships with her clients and introducing them to the products that will change their lives and their business.  Her hobbies include singing, reading, and spending time with friends and family, as well as cheering on her favorite football team, the Kansas City Chiefs.


Rob Spears - squreRob Spears, UI Software Engineer

Rob brings a wealth of business knowledge and software design experience.  Growing up on the Indianapolis north side, he studied software engineering at Butler University.  With his passion for problem solving, analysis, and creating and delivering memorable user experiences, he delivers a client-focused touch to the deep analytics of Driven Data.  In his free time, he enjoys camping, hiking, softball and live music.


Matana Tinkle - squareMatana Tinkle, Junior Digital Marketing Specialist

Our Junior Digital Marketing Specialist, Matana Tinkle, brings a background of storytelling and content marketing to our team. A recent grad of DePauw University, Matana is well-versed on marketing strategy implementation and day-to-day client communication. In her spare time you can find Matana on a lake or visiting one of Indy’s local eateries.



With these great additions to the Driven Data team, we're poised to deliver even stronger results to our current customers while bringing new dealerships in to the fold.

Topics: Our Team

Join the dealerships selling and servicing more cars with Driven Data.