Taking Marketing to a New Level with Audience Suppression

Posted by Brooke Devine on Nov 10, 2021 8:30:00 AM

Audience suppression is a means of excluding targeted groups that might otherwise be included in a targeted marketing campaign. When you remove specific people or groups of people from an advertising campaign, they won’t see ads that they might otherwise have. These audiences can be determined by multiple factors such as whether they made a conversion or not, if they put an item in their shopping cart, or when they made a purchase from your business.

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Customer Loyalty is declining. Be prepared to protect your business.

Posted by Brooke Devine on Oct 14, 2021 2:01:17 PM

Consumer Loyalty: the percentage of people who purchased or serviced with a dealership each month who had previously purchased or serviced with that dealership. 

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The Basics of OTT

Posted by Liz Kelley on Sep 27, 2021 2:49:47 PM

As viewers continue to cut the cord, OTT has become one of the fastest growing and most effective advertising platforms available. OTT delivers content straight to your audience through internet streaming without the requirement of a traditional cable or satellite pay-TV service− think Apple TV, Amazon Fire TV Stick, and smart TVs. 

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Data Security & Dealerships

Posted by Ryan Moore on Sep 9, 2021 11:30:00 AM

Dealerships have more to worry about today than ever before and one of those concerns is data security. Data security is a constant topic of conversation and for good reason. We will go through some basic principles and discuss how a dealership can help ensure their customers’ data is safe and secure. 

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First Party Data: What Is It and Why Does It Matter in Marketing?

Posted by Brooke Devine on Aug 27, 2021 10:19:30 AM

With the news that third-party cookies will no longer be permitted in the very near future, marketing agencies have been spending a lot of time talking about the benefits of first-party data. With all of the hype surrounding this topic, there has been an influx of information about the use of first-party data in marketing, but not all of it is accurate or painting the whole picture. We are here to explain what first-party data is, how you already own it (whether you know it or not), and why most every dealership is not using this data to its full potential. 

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Is Your Agency the Right Fit For You?

Posted by Brooke Devine on Aug 4, 2021 12:37:19 PM

In a dealership, everyone from the newest porter to the most seasoned GM thinks they could do the marketing better if only they were given the chance. Some people do deliver when they get the chance. But it’s a big job that’s getting bigger and more complex every day. There are more channels, more capabilities available, and there is more at stake than ever before, and most dealerships are choosing to outsource this critical work to trusted agencies.

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Driven Data: Changing the Marketing Game

Posted by Madison Crader on Jul 8, 2021 3:34:40 PM

Google, Facebook, and other advertising platforms are responding to privacy regulations that hinder the use of cookies in advertising. 

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Data - The Ultimate Buzzword

Posted by Madison Crader on Jun 16, 2021 12:40:52 AM

In a world where “big data” is at the center of every industry, companies are constantly in pursuit of the best data to provide the best information to leverage to make the most money.

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Conquest Marketing: Speak to the customer on your competitor’s lot

Posted by Brooke Devine on May 12, 2021 4:30:50 PM

The time to enhance your audience and conquest customers from the competition has come. Driven Data, enhanced with the powerful tools of Quorum, can help you modernize your marketing.

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Digital Arts Team Welcomes New Talent

Posted by Brooke Devine on Apr 28, 2021 3:26:05 PM

Over the last few months, Driven Data, the only data-first automotive marketing platform, has added 3 new members to its Digital Arts Team as we continue to grow in numbers and in expertise.

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Topics: Our Team

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