There are a bunch of ways to market automobiles. Some ways are better than others. One way is the best. We’re auto’s only Data-First agency, and we’re crushing it.
There are a bunch of ways to market automobiles. Some ways are better than others. One way is the best. We’re auto’s only Data-First agency, and we’re crushing it.
Topics: Marketing, attribution
On August 18, Google announced that it would no longer allow zip code targeting for specific industries. This specifically affects automotive because it’s included in the credit category for advertising. As of October 19, Zip Code targeting is dead, and there will be consequences across the board.
Topics: Marketing, Paid Search
Since May, Driven Data, the only data-first automotive marketing platform, has added 7 new team members as we continue to grow in numbers and in expertise.
Topics: Our Team
On 8/18, Google announced sweeping changes to the rules for ad targeting, affecting the way nearly every car dealership's advertising is placed in Google ad platform. Zip Code level targeting will no longer work on 10/19.
Topics: Marketing, Product, Paid Social, Paid Search
It wasn’t long ago that dealerships interested in marketing to their current customer base had to employ a person to build lists from their CRM or DMS and either ship those lists to a marketing agency to be used for email or direct mail, or try and build email campaigns in house, and that was about all anyone could do. The effort was high, the product was imprecise, and the return was low. That was custom in-house advertising for automotive digital marketing.
What to know about Google’s Ad Credits for Automotive Dealers in the United States
Topics: Marketing, Paid Search, attribution
This changes everything...
Topics: Marketing, Machine Learning, Paid Social, Paid Search, attribution
I am so proud to announce that we are blazing the trail into the next phase of marketing intelligence and data analysis, through recent updates to our Driven Data platform.
Topics: Marketing, Product, Machine Learning, Paid Social, Paid Search
Driven Data connects inventory, operational metrics, incentive data and customer data into one marketing platform. Providing marketing that is connected, optimized and personalized.
Our platform was built to first understand the data that led to your dealership's performance, second to leverage it in marketing. Every other marketing product's reporting platform was designed to justify it’s own performance. We built ours first, to inform our approach and the strategic recommendations we bring your team.
Topics: Our Team
At Driven Data we engineer your marketing. The heart of our approach is connecting all of your customer data to your campaigns. This industry first capability allows us to personalize the experience both new and previous customers have with your marketing.
Customers today expect relevant advertising and dealerships have struggled to refine their messaging to match where the customer is in their unique purchase journey in modern marketing mediums like search and social.
Topics: Marketing, Paid Social, Paid Search