Driven Data - Blog

In a dealership, everyone from the newest porter to the most seasoned GM thinks they could do the marketing better if only they were given the chance. Some people do deliver when they get the chance. But it’s a big job that’s getting bigger and more complex every day. There are more channels, more capabilities available, and there is more at stake than ever before, and most dealerships are choosing to outsource this critical work to trusted agencies.

Google, Facebook, and other advertising platforms are responding to privacy regulations that hinder the use of cookies in advertising. 

In a world where “big data” is at the center of every industry, companies are constantly in pursuit of the best data to provide the best information to leverage to make the most money.

The time to enhance your audience and conquest customers from the competition has come. Driven Data, enhanced with the powerful tools of Quorum, can help you modernize your marketing.

Over the last few months, Driven Data, the only data-first automotive marketing platform, has added 3 new members to its Digital Arts Team as we continue to grow in numbers and in expertise.

A lead comes in!  Eyes light up, and the wheels of dealership processes begin to turn.  The goal is to take that lead and convert that person into a customer as fast as possible.  So, how fast is fast? How fast are you?

There are a bunch of ways to market automobiles.  Some ways are better than others.  One way is the best. We’re auto’s only Data-First agency, and we’re crushing it.

On August 18, Google announced that it would no longer allow zip code targeting for specific industries. This specifically affects automotive because it’s included in the credit category for advertising. As of October 19, Zip Code targeting is dead, and there will be consequences across the board.

 Since May, Driven Data, the only data-first automotive marketing platform, has added 7 new team members as we continue to grow in numbers and in expertise.

On 8/18, Google announced sweeping changes to the rules for ad targeting, affecting the way nearly every car dealership's advertising is placed in Google ad platform.  Zip Code level targeting will no longer work on 10/19.