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Driven Data Blog

Insights and information from the team at Driven Data!
 
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[Redacted] is here! Find out on 2/11/2020

Posted by Jon Berna on Feb 6, 2020 12:48:59 PM
Attribution Teaser (Square)

This changes everything...

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Topics: Marketing, Machine Learning, Paid Social, Paid Search, attribution

Driven Data Launches New Marketing Platform

Posted by Jon Berna on Oct 23, 2019 4:10:56 PM

I am so proud to announce that we are blazing the trail into the next phase of marketing intelligence and data analysis, through recent updates to our Driven Data platform.

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Topics: Marketing, Product, Machine Learning, Paid Social, Paid Search

Budget Optimization Engine

Posted by Jon Berna on Oct 20, 2019 9:42:22 PM

One of the most challenging aspects of marketing is establishing a budget for each channel.  Spend too little and you concede territory to the competition, spend too much and you waste resources that won’t lead to incrementally increasing sales.  The path most dealers have taken to understand this is to select an initial budget and tune accordingly each month thereafter.

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Topics: Marketing, Product, Machine Learning, Paid Social, Paid Search

Prescriptive Marketing

Posted by Jon Berna on Oct 20, 2019 2:19:09 PM

Data analytics isn’t a recent innovation. What is different today is the amount of data at hand. Operational reports and market summaries in the eighties and nineties were valuable, but it wasn’t real-time. Ultimately, it was clunky and only a few data points were available. Today, we can gather and store significantly more information, opening new doors in marketing that were previously unavailable. But not every corner of commerce is using their data, their most valuable asset, to their advantage.

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Topics: Marketing, Product, Machine Learning

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