There are a bunch of ways to market automobiles. Some ways are better than others. One way is the best. We’re auto’s only Data-First agency, and we’re crushing it.
There are a bunch of ways to market automobiles. Some ways are better than others. One way is the best. We’re auto’s only Data-First agency, and we’re crushing it.
Topics: Marketing, attribution
On August 18, Google announced that it would no longer allow zip code targeting for specific industries. This specifically affects automotive because it’s included in the credit category for advertising. As of October 19, Zip Code targeting is dead, and there will be consequences across the board.
Topics: Marketing, Paid Search
On 8/18, Google announced sweeping changes to the rules for ad targeting, affecting the way nearly every car dealership's advertising is placed in Google ad platform. Zip Code level targeting will no longer work on 10/19.
Topics: Marketing, Product, Paid Social, Paid Search
What to know about Google’s Ad Credits for Automotive Dealers in the United States
Topics: Marketing, Paid Search, attribution
This changes everything...
Topics: Marketing, Machine Learning, Paid Social, Paid Search, attribution
I am so proud to announce that we are blazing the trail into the next phase of marketing intelligence and data analysis, through recent updates to our Driven Data platform.
Topics: Marketing, Product, Machine Learning, Paid Social, Paid Search
At Driven Data we engineer your marketing. The heart of our approach is connecting all of your customer data to your campaigns. This industry first capability allows us to personalize the experience both new and previous customers have with your marketing.
Customers today expect relevant advertising and dealerships have struggled to refine their messaging to match where the customer is in their unique purchase journey in modern marketing mediums like search and social.
Topics: Marketing, Paid Social, Paid Search
One of the most challenging aspects of marketing is establishing a budget for each channel. Spend too little and you concede territory to the competition, spend too much and you waste resources that won’t lead to incrementally increasing sales. The path most dealers have taken to understand this is to select an initial budget and tune accordingly each month thereafter.
Topics: Marketing, Product, Machine Learning, Paid Social, Paid Search
Introducing First Party Audiences for Auto Dealerships
It’s always cheaper to keep a customer you already have than to acquire a new one, but that hasn’t always been true in the automotive industry. While today’s dealerships invest heavily in digital marketing to move their inventory, existing customers represent a shockingly small share of monthly revenue. And it’s no mystery why. The tactics for engaging known customers have been costly and widely ineffective—until now.
Topics: Marketing, Product, Paid Social, Paid Search
Auto dealer digital marketing its own game with its own set of rules. Many eCommerce businesses selling commodities at a low cost can often manage their paid digital marketing initiatives and eventually find a magical convergence of spend and creative to get the ROI they’re after. But for dealerships, who have an endless source of competition selling similar or identical vehicles at a high cost, it’s not so easy—but that hasn’t stopped innovators in the industry from developing new tools and tactics to help auto dealers manage costs and target the right customers online.
Topics: Marketing, Paid Social, Paid Search