Loyalty Trends

The best customer to sell is one you've sold before. Many dealerships pride themselves on retention. Keeping customers coming back is an easy way to measure the quality of the dealership experience.  But what are the actual numbers behind? Are customers staying loyal in this new shopping environment where even more of the process has gone online? Are major disruptors in the market really having an impact? When people can't find the car they want on your lot, or get schedule for service, are they waiting for you or going elsewhere?

Use this data to understand national trends in loyalty metrics and determine if changes need to be made to help your client retention.

*This data refreshes daily, and represents an average dealer across all Driven Data dealers, large and small.

 

Service

Service retention has been trending up for years. But in 2021, with service departments struggling to keep up with demand generated by cars being on the road longer, some dealerships are losing loyal customers to competitors including big box stores.

 

New Car Sales Loyalty

New car sales have traditionally driven customer loyalty with nearly a quarter of new vehicle sales coming from repeat customers.  However, since 2020, this metric has been in steep decline.  What is your dealership doing to combat loyalty loss?

 

 

 

Used Car Sales Loyalty

There's no loyalty in used cars? Now there's even less.  Used car buyers are being picked off from every direction, by local and national competition. What are you doing to engage your past used car buyers?

 

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Service Live Stats Screenshot

Service Trends

A dealerships service department is essentially 6 business in one: labor and parts for Customer Pay, Internal, and Warranty work.  How well do you know your service departments performance, and how do they stack up against these national trends?

Operations Live Stats Screenshot

Performance Trends

From lead to sale, store operations are a critical piece of the dealership puzzle.  Understanding how your team stacks up to national trends in lead sources, appointment results, and closing rates can give you an operational advantage against your competitors. 

Inventory Live Stats Screenshot

Inventory Trends

What's the average dealership inventory look like over the last year, and how are dealers making the most of what they have? See how your lot stacks up against the national average.

Sales Live Stats Screenshot

Sales Trends

In every dealership there's the same old battle: sell more cars, or sell them for higher gross? It usually depends on the pay plan! Use this data to understand national trends in sales metrics and give yourself a competitive advantage by staying ahead of the market.

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How we did this 
Our Universal Architecture

The foundation of Driven Data's Marketing Platform is the industries most advanced universal architecture that unifies and standardizes all CRM, DMS, Inventory and marketing data across nearly all providers into a massive single environment.

In 2015 we started development of an end to end reporting platform with every metrics from sales, service, leads, appointments and digital marketing.

This allows us to see industry-wide trends on every metric in way that very few companies can. 

Want more info like this? Let's talk.

Success is in the details.

These are a few of our customers' favorite tools for data-driven marketing confidence.

Data & Insights

Access advanced reporting on all of the most important metrics for each department for a truly connected strategy.

Prescriptive Social & Search Marketing

Optimize each campaign to increase engagement and conversion at every stage by leveraging the operation data from your CRM, DMS, and Inventory

Digital Asset Management

Host your images and videos with us to easily connect them to your marketing.

Universal Benchmarks

See how you stack up against the best dealerships on every metric.

Dynamic Reconditioning Information

Showcase internal maintenance items like tires, brakes, and alignments with their values directly inside ads.

Forecasting

Accurately predict sales six months in the future using a blend of variables including seasonality, weighted trends, digital behaviors, and others.

Budget Optimization EnginE

Optimize your spend based on all dealership data in our system and how many days we predict each vehicle will take to sell.

Diagnostics Engine

Resolve concerns and get your process back on track by monitoring everything from Web, CRM, Inventory, DMS, and paid search.

Incentives & Rebates

Leverage lease and loan payments on every vehicle in ads automatically. Powered by Market Scan

Maintenance-free Landing Pages

Provide the best customer experience with flexible rules to ensure accurate payments and vehicle information.

More than just technology.

Technology is most effective when combined with a team of industry experts. We're automotive people on a mission to help dealerships grow their business. You'll work with:

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Join the dealerships selling and servicing more cars with Driven Data.

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