4 Levels to Analytics

Posted by Brooke Devine on Dec 10, 2021 12:58:08 PM

Did you know there are multiple levels to analytics? Most dealers only use the first one. Jon Berna explains how at Driven Data, we utilize all 4 levels of analytics to navigate through difficult problems and help our dealers to come out on top.

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Topics: Videos

Consistent Message

Posted by Brooke Devine on Dec 10, 2021 12:55:36 PM

Consistent marketing is effective marketing. When you connect all of your data, you unlock the capability of providing a consistent message to your customers across all platforms. Learn more about how Driven Data provides visibility into all of your data in one environment.

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Topics: Videos

Daily Data Storytelling

Posted by Brooke Devine on Dec 10, 2021 12:50:24 PM

Still pulling your dealership's reporting from multiple different platforms? Driven Data standardizes all of your data in one environment to give you a daily time scale that allows you make decisions in real time and accurately predict your performance next month. Start telling your dealership's full story

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Topics: Videos

Personalizing Content

Posted by Brooke Devine on Dec 10, 2021 12:47:32 PM

How personalized are your ads? Create marketing that matters to your customers and will help them to make the next decision. Learn more about how Driven Data can help you reach your customers and save money

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Topics: Videos

The Right Messaging

Posted by Brooke Devine on Dec 10, 2021 12:41:23 PM

Driven Data creates individualized content for our customers based on a dealer's specific needs. Let us help you keep your campaign messaging current and effective. Are your ads keeping up?

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Topics: Videos

Data 101: Episode 3- What is Third-Party Data?

Posted by Brooke Devine on Dec 1, 2021 12:29:15 PM

What is "third-party data" and how does it differ from first and second-party data? In this episode of our series, Data 101, we define third-party data, where it comes from and how it is used. Are you expanding your data?

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Topics: Videos

Data 101: Episode 2 - What is Second-Party Data?

Posted by Brooke Devine on Dec 1, 2021 12:27:09 PM

What is "second-party data" and how does it differ from first and third-party data? In this episode of our series, Data 101, we explain the basics of second-party data and how it is used. Are you enhancing your data?

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Topics: Videos

Preventing Defection

Posted by Brooke Devine on Nov 19, 2021 2:10:56 PM

Meet Elizabeth L Elmore - Kelley! Liz is our VP of Sales and Media and she explains what her role is at Driven Data and how she helps dealers to combat the rising rate of customer defection.

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A Driven Solution

Posted by Brooke Devine on Nov 15, 2021 2:28:17 PM

Founder and CEO, Jon Berna, discusses one of the biggest issues in automotive marketing- an an agency not having insight into a dealership. Berna explains how Driven Data is the solution to this problem.

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Topics: Videos

Humans and Technology

Posted by Brooke Devine on Nov 15, 2021 2:24:22 PM

Behind the technology that we rely on at Driven Data is an extremely talented team. Ryan Moore discusses how our data, automation, and analysis would not be possible without the hard work from both the Driven Data specialists and the dealerships we work with.

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Topics: Videos

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