3rd Party Classified Q1 2019

Posted by Brooke Devine on Jun 14, 2021 7:54:23 PM
Brooke Devine
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Ever wondered what 3rd party lead sources produced the most leads? The best leads? The average gross profit you can expect from a lead from each platform?

DRIVEN DATA SCIENCE

CLASSIFIED LEAD QUALITY INDEX - 2019 SECOND QUARTER RESULTS

Previously the automotive industry has been unable to measure the quality of the leads each classified site provides their dealer partners.  Driven Data is the first company to solve this problem by offering a clear report that measures their performance with aggregated statistics.  These insights help dealers evaluate the gross profit and lead conversion performance levels each deliver relative to each other.

The Classified Lead Quality Index highlights the performance metrics on the leads generated by the top automotive classified providers for their dealership partners. This amount of lead conversion data was not easily available to the industry and will enable focused innovations to improve performance.  Additionally, the aggregate data serves as a benchmark for dealerships along with their sales and marketing partners. 

Fill out the form to download the report.

  • Autotrader.com
  • CarGurus.com
  • Cars.com
  • Edmunds
  • TrueCar
  • CarFax (Now Added)

Sincerely,

The Driven Data Team

Topics: Case Studies

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