Data 101: Episode 3- What is Third-Party Data?

Posted by Brooke Devine on Dec 1, 2021 12:29:15 PM

What is "third-party data" and how does it differ from first and second-party data? In this episode of our series, Data 101, we define third-party data, where it comes from and how it is used. Are you expanding your data?

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Data 101: Episode 2 - What is Second-Party Data?

Posted by Brooke Devine on Dec 1, 2021 12:27:09 PM

What is "second-party data" and how does it differ from first and third-party data? In this episode of our series, Data 101, we explain the basics of second-party data and how it is used. Are you enhancing your data?

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Preventing Defection

Posted by Brooke Devine on Nov 19, 2021 2:10:56 PM

Meet Elizabeth L Elmore - Kelley! Liz is our VP of Sales and Media and she explains what her role is at Driven Data and how she helps dealers to combat the rising rate of customer defection.

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A Driven Solution

Posted by Brooke Devine on Nov 15, 2021 2:28:17 PM

Founder and CEO, Jon Berna, discusses one of the biggest issues in automotive marketing- an an agency not having insight into a dealership. Berna explains how Driven Data is the solution to this problem.

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Humans and Technology

Posted by Brooke Devine on Nov 15, 2021 2:24:22 PM

Behind the technology that we rely on at Driven Data is an extremely talented team. Ryan Moore discusses how our data, automation, and analysis would not be possible without the hard work from both the Driven Data specialists and the dealerships we work with.

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Data Based Decisions

Posted by Brooke Devine on Nov 15, 2021 2:21:14 PM

Do you have the data to back your decisions? Ryan Moore explains the importance of dealerships having the data they need to trust those gut feelings.

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Personally Identifiable Information

Posted by Brooke Devine on Nov 15, 2021 2:15:45 PM

What is PII? The information that identifies your customers is important and should be treated as such. Jon Berna explains where personally identifiable information comes from and how it is used. 

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A Connected Approach

Posted by Brooke Devine on Nov 9, 2021 5:01:19 PM

Ever feel like you are being pulled in a million different directions when dealing with all of your dealership's data? Driven Data provides a connected approach through one environment that allows all of your data to speak to each other, helping to make your decisions easy and clear.

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Protecting Your Data

Posted by Brooke Devine on Oct 13, 2021 12:29:14 PM

In today's world where companies are sending their data to multiple sources, it is crucial to ensure that this data is protected. Driven Data takes pride in keeping our customers safe and takes the necessary measures to ensure security. 

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Contradictions in Automotive Marketing

Posted by Brooke Devine on Sep 27, 2021 5:40:47 PM

Is your advertising partner spending your money with your businesses interests at heart, or theirs? Jon Berna explains that sometimes what a marketing agency is looking for, does not always align with what a dealership expects.

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