Data Based Decisions

Posted by Brooke Devine on Nov 15, 2021 2:21:14 PM

Do you have the data to back your decisions? Ryan Moore explains the importance of dealerships having the data they need to trust those gut feelings.

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Personally Identifiable Information

Posted by Brooke Devine on Nov 15, 2021 2:15:45 PM

What is PII? The information that identifies your customers is important and should be treated as such. Jon Berna explains where personally identifiable information comes from and how it is used. 

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A Connected Approach

Posted by Brooke Devine on Nov 9, 2021 5:01:19 PM

Ever feel like you are being pulled in a million different directions when dealing with all of your dealership's data? Driven Data provides a connected approach through one environment that allows all of your data to speak to each other, helping to make your decisions easy and clear.

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Protecting Your Data

Posted by Brooke Devine on Oct 13, 2021 12:29:14 PM

In today's world where companies are sending their data to multiple sources, it is crucial to ensure that this data is protected. Driven Data takes pride in keeping our customers safe and takes the necessary measures to ensure security. 

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Contradictions in Automotive Marketing

Posted by Brooke Devine on Sep 27, 2021 5:40:47 PM

Is your advertising partner spending your money with your businesses interests at heart, or theirs? Jon Berna explains that sometimes what a marketing agency is looking for, does not always align with what a dealership expects.

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What is Six Sigma?

Posted by Brooke Devine on Sep 27, 2021 5:38:05 PM

What exactly is Six Sigma? Jon Berna, founder and CEO of Driven Data, explains where the philosophy originated, what it is, and how using this management strategy is beneficial when working with data.

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A Framework of Reality

Posted by Brooke Devine on Sep 27, 2021 5:35:12 PM

At Driven Data, we use a mathematical framework to guide our business path. Founder and CEO, Jon Berna, explains how by following this approach, it silences egos and allows for more productive conversations that lead to logical and realistic solutions.

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Putting Engineering First

Posted by Brooke Devine on Sep 27, 2021 5:31:34 PM

We are an "engineering first" company. This means that in everything we do, we always try to think from an engineering perspective. Our CTO, Ryan Moore explains how this approach helps us perform at the highest level possible.

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A Complex Problem

Posted by Brooke Devine on Sep 27, 2021 5:29:38 PM

When working at dealership, Jon Berna had to manually create individual reporting tools to manage multiple dealerships. He knew there had to be an easier solution to this complex problem and as a result, Driven Data was born. Check out our video to learn more about how Driven Data helps dealerships manage their business.

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Jon's Dealership Origins

Posted by Brooke Devine on Sep 27, 2021 5:28:01 PM

Jon Berna explains how today’s inventory shortage in the auto industry is similar to the “cash for clunkers” era in 2008. The Driven Data CEO and founder explains how his past experience working at dealerships has helped to give him a ground-floor insight into the issues that dealerships face today.

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