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Connecting your dealership's operational data to marketing for the first time.

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Identify the right audiences based on your inventory goals and customer data, then dynamically deliver the most accurate and personalized ads that will translate to real business.

DATA INSIGHTS

No more guessing. Make data-driven decisions that accelerate your success.

Breadth

With over 40 integration points for the average single dealership, we are able to find the advanced relationships between areas like marketing engagement, pricing strategy and sales.

Standardization

One universal architecture that connects all of your data across operations, marketing, sales, and service, so you can make decisions based on real data.

Context

Get insights and benchmarks from automotive industry data, not just yours.

"Driven Data allows dealers to take an in-depth dive into their data that their CRM and DMS do not have the ability to provide. They are knowledgeable and have tapped into unlocking data that has not been readily available. The team at Driven Data are truly professionals that understand the importance of what dealers need to evaluate all aspects of their business."

Kenon Johnson, Stanley Auto Group

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PRESCRIPTIVE SOCIAL & SEARCH MARKETING

Tailored messaging to enhance engagement at every touchpoint.

Immediate

Deploy dynamic, personalized content and recommendations instantly through our ad platform.

Personalized

Utilize the latest personalization capabilities to tailor your message and targeting.

Accurate

Reach the specific audiences you want and offer buyers accurate pricing and payments in ads every time.

"We consider this platform a competitive advantage and the more we learn to utilize the tool the more we outperform the market as well as our competition!"

Dale Early, Hyundai of Silsbee

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INDUSTRY EXPERTISE

Make smarter decisions with a solution built specifically by automotive data experts.

Access

Get the broadest access to industry data.

Insights

Receive specialized recommendations that drive continued success.

Expertise

Benchmark against industry leaders and combine data in a way that no one else can.

"We’ve been working with Driven Data for over 2 years. Driven Data is the most efficient way to break down and review the most important metrics for all the stores in the group. We review the information with their team each month so every manager knows the focus for their department."

Greg Hubler, Greg Hubler Auto Group

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Success is in the details.

These are a few of our customers' favorite tools for data-driven marketing confidence.

Data & Insights

Access advanced reporting on all of the most important metrics for each department for a truly connected strategy.

Universal Benchmarks

See how you stack up against the best dealerships on every metric.

Forecasting

Accurately predict sales six months in the future using a blend of variables including seasonality, weighted trends, digital behaviors, and others.

Diagnostics Engine

Resolve concerns and get your process back on track by monitoring everything from Web, CRM, Inventory, DMS, and paid search.

Prescriptive Social & Search Marketing

Optimize each campaign to increase engagement and conversion at every stage by leveraging the operation data from your CRM, DMS, and Inventory.

Dynamic Reconditioning Information

Showcase internal maintenance items like tires, brakes, and alignments with their values directly inside ads.

Budget Optimization Engine

Optimize your spend based on all dealership data in our system and how many days we predict each vehicle will take to sell.

Incentives & Rebates

Leverage lease and loan payments on every vehicle in ads automatically.

Digital Asset Management

Host your images and videos with us to easily connect them to your marketing.

Maintenance-free Landing Pages

Provide the best customer experience with flexible rules to ensure accurate payments and vehicle information.

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More than just technology.

Technology is most effective when combined with a team of industry experts. We're automotive people on a mission to help dealerships grow their business. You'll work with:

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Join the dealerships selling and servicing more cars with Driven Data.

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First Party Audiences

10/20/2019
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Budget Optimization Engine

10/20/2019
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A Customer's Journey

10/20/2019