Marketing

We enable the dynamic delivery of your marketing campaigns with speed, accuracy, and effectiveness. The implementation is instant, the targeting is accurate, and the highly personalized messaging is impactful—for your customers and your dealerships alike.

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Prescriptive Social

Are your dealerships ready to take a proactive approach to their marketing, yet you haven’t found the tools to make it all happen? Driven Data’s Prescriptive Social advertising is here to help.

Prescriptive Social uses each dealership’s own data together with competitor, peer, and group data to identify slow-selling vehicles, establish spend allocation, and implement marketing prioritization that turns them faster.

The result? Each of your rooftops will spend the least amount of money to hit their goals in the shortest amount of time.

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Search Marketing

The past four years have seen increased keyword competition across the industry, with steadily rising CPC rates being a critical side effect for dealers who are trying to take advantage of this crucial channel.

Driven Data’s unique approach to search marketing includes live inventory counts, accurate offers, and compelling copy that deliver quality SRP visitors, engaged VDP views, and customers on your lot.

Drive-Time targeting gets the customers a generic search radius misses. Shoppers don’t care about how far you are as the crow flies, but they know how long it takes to get to your part of town on the roads they drive every day. Set a drive time for your area and Driven Data does the rest.

Analytics

As your enterprise expands, the need make informed, objective decisions becomes paramount. We help your business unlock, analyze, and act on the most impactful data available: your own. No more guesswork. No more gut feelings. No more trying to figure out what’s important and what isn’t. Driven Data makes data-driven strategy and tactics possible, profitable, and repeatable.

There’s no better way to inform your business’s decision making than with your business’s data. Don’t spend days generating reports that are out of date by the time you turn on the conference room projector. Driven Data’s analytics show the complete picture of your business, from service to sales, any time, anywhere.

Breadth

The average dealership creates over 36 MILLION data points. We connect to over 100 integration partners, including DMS sales and service, inventory, and CRM to harness them all. Now multiply that by the number of different locations a multi-rooftop dealer group has and you’ll understand the need for a highly visible, highly usable tool to access it all. Driven Data not only gives you quick and easy access to all of that data, we provide you with an effortless understanding of the advanced relationships between areas like marketing engagement, pricing strategy, and sales.

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Standardization

Driven Data’s platform is built on a universal architecture that connects all of your data across operations, marketing, sales, and service, even if all of your dealers use different technologies,

From being able to build strategies based on complete and accurate data, to informing targeted ad campaigns with first-party, dynamic custom audience information, data standardization can be a critical component of your success.

This source-agnostic approach to data integrations—an area where many automotive retail technology providers are often challenged—is where Driven Data excels.

Context

Our clients can compare and contrast their own data with competitive and contextual benchmarks from across the industry.

Not only can you compare your dealers against each other and against all of the dealers in the Driven Data universe, but you can compare your group’s aggregate performance to other groups in our network.

Know what’s real, what’s reasonable, and what’s achievable by testing your metal against other leading dealers and groups from across the country. Are you crushing the competition or is there proof that your team can push even further?

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Digital Arts/Creative

Now that you’ve got a strong digital strategy in place, it makes sense to follow it up with strong creative execution. Put our professional creative team’s category experience, expertise, and talent to work design the assets that transform your tactics into profits.

Driven Data’s Digital Arts team brings a diverse set of design backgrounds and skillsets to bear on a full range of creative assets. The team focuses on each client’s specific audiences, inventory, and overall strategy to build unique campaigns, and they do it all while constantly improving their own methods as both individuals and as a team.

Incentive Ads

Sometimes, customers need a little extra bonus to entice them to click to learn more. An enticing Incentive Ad—showcasing a promotion or special you currently have on offer—is an effective way to do this. Whether it’s a low monthly payment or a free upgrade, our Digital Arts Team will create an eye catching and successful incentive ad that drives customers to your door.

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Motion Graphics/Video Animation

Do you want to tap into an interactive way to bring your communications to life while increasing and maintaining customer interest? A motion graphics video (an animation with images and sounds that uses text as the main messaging component) is the answer. Keeping the customer entertained with video leads to higher levels of engagement, brand awareness, and ultimately, action. Let our creative team work their magic and show you just how exciting your ads can be.

OTT Streaming Video

With less and less people subscribing to traditional cable services, Over-the-top (OTT) has become one of the fastest growing, most used, and most effective advertising platforms available. OTT delivers content straight to your audience through internet streaming without the requirement of a traditional cable or satellite pay-TV service (think Apple TV, Amazon Fire TV Stick, and smart TVs.) Driven Data’s Digital Arts Team can guide you through this new world, putting your ads in front of potential customers right in their living rooms via popular streaming services such as Hulu.

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