The average dealership creates over 36 MILLION data points. We connect to over 100 integration partners, including DMS sales and service, inventory, and CRM to harness them all. Now multiply that by the number of different locations a multi-rooftop dealer group has and you’ll understand the need for a highly visible, highly usable tool to access it all. Driven Data not only gives you quick and easy access to all of that data, we provide you with an effortless understanding of the advanced relationships between areas like marketing engagement, pricing strategy, and sales.



Driven Data’s platform is built on a universal architecture that connects all of your data across operations, marketing, sales, and service, even if all of your dealers use different technologies.

From being able to build strategies based on complete and accurate data, to informing targeted ad campaigns with first-party, dynamic custom audience information, data standardization can be a critical component of your success.

This source-agnostic approach to data integrations—an area where many automotive retail technology providers are often challenged—is where Driven Data excels.


Our clients can compare and contrast their own data with competitive and contextual benchmarks from across the industry.

Not only can you compare your dealers against each other and against all of the dealers in the Driven Data universe, but you can compare your group’s aggregate performance to other groups in our network.

Know what’s real, what’s reasonable, and what’s achievable by testing your metal against other leading dealers and groups from across the country. Are you crushing the competition or is there proof that your team can push even further?