Analytics

Whether you’re a major automotive brand building millions of cars a year, or one of hundreds of franchises dealerships tasked with selling them, making informed, objective decisions becomes paramount. We help your business unlock, analyze, and act on the most impactful data available: your own. No more trying to figure out what’s important and what isn’t. Driven Data makes data-driven strategy and tactics possible, profitable, and repeatable.

Breadth

The average dealership creates over 36 MILLION data points. We connect to over 100 integration partners, including DMS sales and service, inventory, and CRM to harness them all. Now multiply that by the number of different locations a multi-rooftop dealership has and you’ll understand the need for a highly visible, highly usable tool to access it all. Driven Data not only gives you quick and easy access to all of that data, we provide you with an effortless understanding of the advanced relationships between areas like marketing engagement, pricing strategy, and sales.

Services_Analytics_Breadth_1000x800
Services_Analytics_Standardization_1000x800

Standardization

Driven Data’s platform is built on a universal architecture that connects all of your data across operations, marketing, sales, and service.

From being able to build strategies based on complete and accurate data, to informing targeted ad campaigns with first-party, dynamic custom audience information, data standardization can be a critical component of your success.

This source-agnostic approach to data integrations—an area where many automotive retail technology providers are often challenged—is where Driven Data excels.

Context

Our clients can compare and contrast their own data with competitive and contextual benchmarks from across the industry.

Services_Analytics_Context_1000x800

Digital Arts/Creative

A strong digital strategy is nothing without strong, consistent, compliant creative execution. Put our professional creative team’s category experience, expertise, and talent to work design the assets that transform your tactics into profits.

Driven Data’s Digital Arts team brings a diverse set of design backgrounds and skillsets to bear on a full range of creative assets. The team focuses on each client’s specific audiences, inventory, and overall strategy to build unique campaigns, and they do it all while constantly improving their own methods as both individuals and as a team.

Incentive Ads

Sometimes, customers need a little extra bonus to entice them to click to learn more. An enticing Incentive Ad—showcasing a promotion or special you currently have on offer—is an effective way to do this. Whether it’s a low monthly payment or a free upgrade, our Digital Arts Team will create an eye catching and successful incentive ad that drives customers to your door.

Solutions_CreativeArts_IncentiveAds_1000x800
Solutions_CreativeArts_MotionGraphics_1000x800

Motion Graphics/Video Animation

Do you want to tap into an interactive way to bring your communications to life while increasing and maintaining customer interest? A motion graphics video (an animation with images and sounds that uses text as the main messaging component) is the answer. Keeping the customer entertained with video leads to higher levels of engagement, brand awareness, and ultimately, action. Let our creative team work their magic and show you just how exciting your ads can be.

OTT Streaming Video

With less and less people subscribing to traditional cable services, Over-the-top (OTT) has become one of the fastest growing, most used, and most effective advertising platforms available. OTT delivers content straight to your audience through internet streaming without the requirement of a traditional cable or satellite pay-TV service (think Apple TV, Amazon Fire TV Stick, and smart TVs.) Driven Data’s Digital Arts Team can guide you through this new world, putting your ads in front of potential customers right in their living rooms via popular streaming services such as Netflix and Hulu.

Solutions_CreativeArts_OTTVideo_1000x800